National honor society Essay

Being a member of National Honor Society is a highly prestigious honor and made me standout from my fellow peers. My hard work throughout my three years of high school pays off when I was inducted to NHS. National Honor Society recognized all the hard work you did but not only academics but also helped me in areas such as scholarship, leadership, service and character. To be selected and be a part of national honor society is not an honor but a privilege. Scholarship in high school for colleges is something as student is very difficult to achieve especially when you are competing with millions of people, it sometimes very hard or close to impossible to receive. National Honor Society helps us become closer to that and maintaining an 85 or higher grade point average help many students to get close to the standard of scholarship. Above that scholarship also help students like me, who can really can’t afford that much money to pay for college but want to go college. It gives us an opportunity to get a little help because of our grade. Leadership is a big matter of my life, being in the leadership class I know leader does not mean to take control or boss other people around. Being a leader meaning listening to other voice, having faith in people and other members having trust on me. I showed my leadership at prom fashion show last year, I helped out with the tickets and the snacks. To me leadership in national honor society doesn’t really have to be about become an officer but basically listening to other and working as a team to make this year the one. Service is an important part of National Honor Society , in order to be induct in national honor society you have to do x amount of service hours. This basically help us became well rounded and give us a chance to give back to the society. I remember last year I volunteer at Boy and girls clubs, can food drive, help with fashion show and in addition I did service for Mr. Barnett. I also did service out of school like baby sat my friend disable sister, and helped my brother with homework. It made me realize helping and caring for other is a big part of one’s life in order to succeed and reach goals. When volunteering to help one in need, it helps me to get in  touch with my inner self. Lastly but not least is character, mostly of my peer members in national honor society I see every day, and I work hard towards getting along with everyone I meet without coming off to strong. Being in NHS I have experienced and inspired as a waitress, caring, and being considerate. If I were to explain my character I believe it would be endeavor my ways to becoming a better human being. Being a student with 92 GPA, I have to say my character build up every day because I learn something new on a daily basis. NHS helps me to build or improve my character because the members are so different and extremely pleasant. To wrap it up, I strive on overcoming all problems that I will later face in life and set my aim to leading, helping others, and making right decision builds upon my character. NHS is a way for me to start achieves goals. Throughout my years as a john Adams High School student, I believe that I have demonstrated all of these attributes.

Death of a family member Essay

In this chapter on Crisis in Family, the death of one’s child, parent, or suicide of a close family member can cause a devastating crisis within a marriage. Mothers and fathers relate to death in different ways, which causes conflict within the marriage. Depending on the circumstances of the death, one spouse may accuse the other of not sharing in the grief, or blaming the other for the death of the child. In dealing with your partner patience should be implemented, thus allowing the other person to grieve in their own way. Most people expect that they will eventually lose a parent, however the death of a child is not foreseen. Death of a parent can cause crisis before the parent passes if they have been terminally ill. By the time the parent dies the emotional strain, and stress from the illness may have been so draining that the crisis has already occurred. The loss of a parent can cause one to feel anger, depression, and lack of concentration. A study done on college students found that their constant reminiscing about the death of a parent or close loved one caused them to have a lower sense of psychological well-being. Whether it is the death of a parent or child, grief is not a one-time experience that people go through and move on. For some it is a chronic sorrow where grief related feelings occur periodically throughout the rest of their lives. When you think of the way things may have been if a loved one was still here, along with on the anniversary of their passing feelings of grief become more severe. A study done by Burke in 1999 showed that after 2 to 20 years 97 percent of people who lost a loved one still showed signs of chronic sorrow. In dealing with suicide of a family member, annually there are 31,000 suicides and (75,000) attempts. Each suicide is said to immediately affect 6 other people in the person’s life. These affects range from physical disorders like shingles (due to stress), depression (grief), and social stigma (the  person is viewed as weak and the family as a failure in not being able to help the prior emotions and feelings of the family member). It has further been stated that family members that witnessed the suicide of a family member described this as the worst day of their lives. The people who are most vulnerable to suicide are: 15 to 19 years old, homosexual, or male, family history of suicide or mood disorder, substance abuse or past history of child abuse and parental sex abuse. Therapist view suicide as a permanent solution to a temporary problem. Family members often think they could have done something to prevent the suicide. However Therapist have stated that if a person wants to end their life they will and you can’t control it. Support groups can be an effective coping mechanisms, realizing that you can’t stop a person who is adamant about taking his or her own life. This section of the chapter dealing with death of a family member holds near and dear to my heart. Due to the recent passing of my dad, I was able to relate to so many of the emotions expressed in this chapter. After being diagnosed with Chronic Heart disease and extensive open heart surgery, I watched my dad’s downward spiral for 7 months. I witnessed the hope that my mom had even when the doctors displayed hopelessness. It was difficult for me witnessing my dad’s decline on a daily bases, however for my siblings it was equally as difficult, because they wanted to be here but were not able to due to their own family and job obligations in other states. In addition to the experiences that have been recorded in this chapter, I would like to add a few personal experiences that we endured. My dad was the eldest of 12, and we were a close knit family. However during my dad’s illness, his desire to see his siblings and other members of the family decreased. This brought about feelings of anger for them, and much of it directed against our immediate family. I noticed that sometimes family are more concerned about their feelings than those that are suffering from the illness. Even though my dad has been gone for nearly a year it still seems very current. There is not a day that passes that I don’t think of him in some capacity. I have moments of sorrow, I have also felt moments of despair when someone else talks about their dad. There were time in church where I would just begin to cry because the song reminded me of him. I also am reminded every Sunday of the chair that he occupied when he was there. My mom and I have struggled with parting with my dad’s belongings. She has several vehicles, and does  not need them all, however we want to keep them, because they belonged to my dad even though it is not the practical thing to do. We have done quite a few things to help cope with the loss of my dad. We have had a memorial service on father’s day where we had a butterfly release ceremony. Now every time we see a butterfly it reminds us that he is not far. I also have a picture of him by my bed, on my dresser and on the refrigerator. Just these small reminders help us to cope with my dad no longer being with us on this time side of life. My mom stays really busy, with bowling, working, and church activities. She said that staying busy keeps her mind off of my dad not being with her. It has been a great adjustment, because after 52 years of marriage and sharing everything that you do, the single life, not by choice is a stressor all by itself. Whenever I feel weary about my dad’s passing, I think of those last days and how his body had suffered so much from his illness. I would never want to be so selfish as to want him to stay here and not have the quality of life that he deserved to have. I believe that our greatest coping mechanism is the assurance that we will meet my dad in another place, not on this time side of life.

Assignment6 Article Example | Topics and Well Written Essays - 250 words

Assignment6 - Article Example Further, user charges offers invaluable data on which services should be supplied, in what quality and quantity, and to whom. In turn, the application of user charges is to promote and enhance economic efficiency. The problem with the user charges is that in some cases, it is difficult to determine the specific and proper design and domain of user charges. Further, the prices set of certain services may not be charged on a competitive market. My State prepares tax expenditure to show the residents revenue loss because of issuance of tax preferences and concessions to certain activity and particular class of taxpayers. Further, it prepares the tax expenditure to show its spending and spending via the tax system. Yes, it prepares fiscal impact statement to predict how the authorization of a ballot measure would affect the finances of the state. When preparing revenue forecasts, it significant for the local government financial accountants to begin with expenses not revenues since in this manner, it much easier to predict expenses than expenses. In addition, it significant to predict revenues utilizing both an aggressive and conservative case because aggressive state keeps one motivated while conservative state brings reality on the ground. It is also good to monitor key ratios to ensure that the projections are logically and

4 way crossove and ADR Essay Example | Topics and Well Written Essays - 750 words

4 way crossove and ADR - Essay Example The rates paid to the lawyer are also usually high but in a civil case, payment may be made on a contingent fee basis where Bob will pay the lawyer a certain agreed upon percentage of the damages. He has the options of seeking state-provided lawyers who work on a pro-bono basis but this may take a long time for his case to be heard. The decision of the plant shop owners will be determined by Bob’s decision. If Bob decides to press charges and go to court, then the shop owners will have no alternative but to seek the services of a lawyer as well, but if Bob wants an out of court settlement, then the plant shop owners and Bob can chose and Alternative Dispute Resolution (ADR) which may involve a lawyer (s) or not. This is a pre-trial process where one party obtains evidence of what the other party has concerning a case. It can be done using several ways like depositions or interrogations and in the presence of lawyers. This can lead to avoid necessary court processes and the case can be resolved by the parties after the discovery. There can be production of documents or things like cameras (if any) showing evidence of the fall, the witnesses can be subpoenaed with requests to admit or deny the fall happening and Bob getting injured and also depositions where Bob can under oath affirm the plant shop incident. The different forms of discovery mentioned above are significant if evidence of the fall and the injury is to be found and be strong enough to warrant payment to Bob. Production of documents provides physical evidence, subpoenas also provides eye-witness evidence which is necessary to back Bob’s claims or refute them and finally depositions just like court testimony will ensure Bob is not lying when he tells the account of what happened and how much he used in hospital or the emotional pain he has undergone as a result of the fall. Yes. As mentioned above, the witnesses can be subpoenaed (which is a writ

Itizenship participation Essay Example | Topics and Well Written Essays - 1250 words

Itizenship participation - Essay Example The research on Niger Delta of Nigeria is important because it shows how some of the multinational oil companies exploited Nigeria and robbed them of their riches. It also shows the irresponsible behaviour these oil companies in terms of corporate social responsibility and their indulgence in the interior political matters of Nigeria. The main idea of corporate social responsibility or CSR is to take up some responsibilities towards the society by the corporate world. In Nigeria the corporate communities always hide behind the Nigerian government when it comes to fulfil social responsibilities. Because of these oil companies most of the environment has been polluted. Many of the ethnic groups under the leadership of internationally known author Ken Saro-Wiwa protested oil production. With the help of Nigerian government the oil industries were able to suppress the protests, which is not in the best interests of the citizens of Nigeria. Instead of these hiccups its business as usual for the oil companies and Nigerian government because of the foreign exchange revenue. Since the citizens didn't come under the stakeholders list companies ignored their protests. CSR should always be a part of corporate strategies that shows social responsibilities are as important as profit maximisation. Practically implementing the above-mentioned tasks are very difficult. The destruction of human rights by both the parties can be complained to the UN that takes some time. The Nigerian government can only be requested because it's their internal matter and can only be forced to stop by developed countries like US and Japan or UN. The only approach can be through UN and make the Nigerian government realise that oil production should be done within best interests of their citizens and should impose restrictions that companies like Shell employ CSR activities effectively in the Niger Delta. Facilities The requirements for this project are easily available. The requirements are having a personal computer with Internet, if not working in an Internet is also permissible. Should be able write in forums or any blog sites about the atrocities done by the Nigerian government on their citizens and the role of oil companies. If possible use print media to reach most of the people. The best way to reach out the people is to have a website on Niger Delta and put all the details with photographs that describe the poor conditions of the people and environmental hazards caused by the oil companies. Budget 1. Including personal computer the cost will be $500. 2. If pc is excluded then the budget will be around $250-$350. The funds haven't been acquired yet. The sources of funding the project are expected to be through NGO's and some charitable

Coucelling for Divorce in Marriage Essay Example | Topics and Well Written Essays - 2000 words

Coucelling for Divorce in Marriage - Essay Example e affords scripture, (b) the authority he or she affords religious leaders, and (c) the identification of the counsellor with the religious group of reference. All clients can tolerate only limited differences from their own important values. If value differences are too great, clients may terminate counselling intervention. Probably, the clients evaluation of the counsellor on these three religious value dimensions has more effect on choice of counsellor or continuation after an initial interview than it has on the long-term satisfaction of the client after the client has made a considerable investment of time and money in counselling intervention. The Christian approach to marriage counselling intervention that advocated by the counsellors is not merely hearing confession --nor is it preaching or studying the Bible. It is not spiritual direction, which involves guided reflection about Christian living--nor is it spiritual guidance, which involves advice and direct suggestion. It is marriage counselling intervention, as is secular marriage counselling intervention. As such, like any marriage counselling intervention, it involves the assumption that basic counselling skills will be employed consonant with the personality style of the counsellor and the needs of the client. Approach to marriage counselling assumes that counsellors may employ techniques that originated in the Christian traditions when they are consonant with the personality and beliefs of the counsellor and the needs of the client and when they are deemed to contribute to the goals of marital therapy. Generally, the counsellor will not initiate a challenge to the clients Christian beliefs unless such a challenge is otherwise clinically advisable (e.g., obsessive or intrusive thoughts, compulsive religious behaviour, psychotic thinking of religious content, and the like). In all cases, good clinical judgment is presumed--as in any theory. It is to be believed that people are created in the image of

Case study (Implement a marketing solution) Assignment

Case study (Implement a marketing solution) - Assignment Example Answer: 1. Mail - The major advantage of the mail interview is that the respondent can respond to the questionnaire at his convenience. The major disadvantage is the low response rate. Only 20-40% of the respondents reply to mail interviews. 2. Telephone - The cost of conducting the interview is the major advantage in this type of research methods. The problem in these types of research is the response level is low even here. This is because only one call per six calls is picked up. 3. Face-to-Face - The advantage with this kind of research method is that, it is possible to know whether the responses are fake or really true. The drawback is there may be bias on the part of researchers as well as respondents. Answer: Break-even analysis is a graphical and algebraic representation of the relationships among volume of output, costs and revenues. The two types of costs are the variable and fixed costs. The sum of the fixed and variable costs at a specific volume of output becomes the total cost at that volume of output. Both the costs are compared with the sales revenue and the level of sales volume is determined. Also the analysis reveals the level of production or the value of sales where the business would make neither a profit nor a loss. Such a point at which there would be no profit or no loss is termed as the Break-even Point. Answer: This kind of strategy is believed to be a very smart strategy followed by marketers or business ow

Threats and Methods to Secure a VoIP Network Essay

Threats and Methods to Secure a VoIP Network - Essay Example People were mostly concerned with its cost, functionality and reliability. Today, VoIP is growing to the point where companies of almost any size in any industry know how to take advantage of the cost savings and other emerging added features in VoIP. As VOIP is gaining wide acceptance and becoming one of the mainstream communication technologies, security has become a major issue. Network Administrators are finding themselves in a tough position of providing their clienteles with the security and reliability that they have grown accustomed to over these years. The threats to security and privacy could be in the form of DOS (denial of service), malformed messages, sniffing, spoofing, vishing, VOIP spam and SPIT (spam over VOIP). The vulnerable components under threat through the use of VoIP could be access device application, management interface, network, tftp server. Means to secure the VOIP network could be VoIP Protocol, Session Border Protocol, or using the network devices. To protect networks from these threats, one of the key aspects is the methodology of securing information; that is, to conceal the signals and media in real time communications from unauthorized entities through cryptography. But there is no single solution to secure a VOIP service network entirely the best practice is to integrate all possible solutions according to service model, network architecture, protocol model, target customers, peering partners and so on. With increasing use of this technology combined with modern technology and its users, VoIP faces many security issues that need to be covered and prevented in order to make this technology as one of the best for the companies. Therefore this dissertation will examine some security concerns and protection methods by analyzing the threats to VoIP network and consequently determine how to deal with them from design, quality of service and management perspectives. 1.2 Introduction As with IT security, there are a multitude of threats to a VoIP network that can make it difficult to secure VoIP telephony. DoS attacks, message tampering, proxy impersonation, registration hijacking are but a few of the problems telephony managers may encounter as they try to secure VoIP networks. The security of private data, whether in organizations or industries, is becoming more crucial and relevant each day. VOIP technology also needs to continually improve and update its security defenses in terms of reliability and quality. As internet telephony comes to handle more data, it becomes an easy target for cyber crime. From the beginning of its inception, VOIP infrastructure has always been vulnerable to threats from other networked architectures. This happens due to the process of digitization, and encryption of voice, which is then compressed into small packets and sent over the Internet Protocol network systems. This technicality is presented in the VOIP system which can

Philosophy and Pornography Essay Example | Topics and Well Written Essays - 750 words

Philosophy and Pornography - Essay Example Some people derives pleasure from watching pornographic materials whereas others taking inspirations from such materials and engage in sexually abusive activities. According to James McConvill (2006), â€Å"the incidence of rape in the United States has declined 85 per cent in the past 25 years while access to pornography has become freely available to teenagers and adults† (McConvill). It should be noted that the last 25 years witnessed tremendous growth in the internet related technologies. Since internet is the prominent channel for spreading pornography, any growth in internet related technologies growth, development and spreading of pornographic materials across the world. There are many countries and states which restricted the spreading of pornographic contents through internet because of the concerns about the possibility of increased sexual violence cases. However, it is found that â€Å"the four US states with the lowest internet access had the highest increase in r ape incidents (53% increases) between 1980 and 2004, whereas the four states with the highest internet access, experienced the largest decrease in rape incidents (27% decrease)† (McConvill). ... Accumulation of any kind of energy at a particular place is results in unfavourable incidents. Teenagers, who are deprived the opportunity to access internet pornography, will try to release their sexual energy through rape like sexual violence. There are many arguments against the spreading of pornography. â€Å"Pornography promotes destructive practices and can lead to progressive addiction† (So what's so bad about pornography?). The general belief prevailing among most of the societies in the world is that pornography has more destructive elements than constructive elements. In many countries, access to pornography is regulated only to the adults. It is a common belief that teenagers derive inspirations from pornographic materials and may try to imitate it in their real life also. In countries where strict laws prevail, sexual violence cases are less even if the access to pornographic materials is easy. For example, in many of the Middle Eastern countries, sex related crime s are less compared to that in other parts of the world because of the stiff laws. On the other hand, in democratic countries like India or America, sex crimes are increasing day by day because of the absence of strong laws to punish sex offenders. The above facts clearly indicate that the response to pornographic materials is different in different countries because of the differences in the criminal justice systems in different countries. In China also, people engage in less criminal activities related to sex, even though they have access to pornographic materials. In other words, culture, belief in morality, criminal justice system and political frame works play an important role in public behaviour in response

Analyzing homosexuality Essay Example | Topics and Well Written Essays - 750 words

Analyzing homosexuality - Essay Example Homosexuality is an attraction or behavior of sexual nature that exists between same-sex or same-gender members (Jones and Mark 89). In other words, homosexuality denotes a sexually driven interest between men and other men or women and other women. Given this interest is sexual in nature; there is an aspect of romance to account for. This makes same-sex members attracted to one another, with or without the objective of establishing committed relationships. In terms of behavior, homosexuality is presented as a personal or social behavior that encompasses romantic or sexual relations and interactions between same-sex or same-gender members. What this means is that such a behavior lacks the common opposite sex interests that define heterosexuality. In the behavioral context, homosexual men are referred to as gays, while women are referred to as lesbians. Through homosexual behavior, gays and lesbians identify themselves as a community within the larger society. Over and above the attraction or behavioral factor, homosexuality is a form of identity. Gays and lesbians derive personal, gender, or social identity from homosexual practices (Mondimore 104). In this respect, there is an aspect of gender or sexual orientation. At a personal level, the attraction or behavior of being homosexual builds a person’s identity. When romance and sexuality are factored in, gender and sexual identity appear. Same-sex orientation, therefore, provides that which these people identify with. Homosexual is also a lifestyle, but not a psychological disorder. Scientific studies have pursued homosexuality intensively and extensively (Summers 132). contrary to the notion held by many people, homosexuality has little, if any, to do with psychological processes. However, those who identify with it choose this type of lifestyle. Even as a lifestyle, homosexuality emanates from sex and gender. Majority of the people who declare their sexual orientation publicly contend that they

Group Dynamics Paper Essay Example for Free

Group Dynamics Paper Essay A group is the interaction of two or more independent people, usually working together to achieve a goal. This group consists of 12 angry men, put together as a jury. Their goal to decide if the defendant is guilty or not guilty. Since these men did not choose to be put together, and had no prior association with one another before placement into this selected group, various contrasting personalities that both support and clash are working toward this goal of finding the defendant unanimously guilty or not guilty as a final verdict for the court. Such contrasts of personality creates a conflicting atmosphere in the courtroom. Such dynamic interactions are what makes the group development interesting. Group Development Problems Throughout the movie a group development occurs where jurors question their vote due to the persuasion of other group members as new ways of looking at the facts or emotions of the case are analyzed amongst the group or by inner, silent thinking of the individual jurors. Group development is the changes that occur in the group from first meeting to coming up with an unanimous verdict (the conclusion). Much emotion and development of thinking occurs as time proceeds and the jurors individual thinking is challenged. This is the development of what will create a final, more thought out decision of the group. Character Roles Roles are the titles that distinguish members of a group from one another. All members of this group are jury members. Although each jury member has an equal role not all jury members are created equal. This inequality is based on characters perceptions and attraction(likes and dislikes) for other each other due to the other characters personality. An example is that the meek, quiet guy is disliked because he seems nervous, lacking the assertiveness the group sees as a norm of how jury members should be. So jury members see him as an insignificant jury member due to his personality. Roles come into the film such as the designated foreman (jury member 1) specifically. Based on characterization, you can label personalities such as the meek, the old man, the baseball fanatic, etc. This gives a name to who the individual is. This description is apart from the goals of the group, but should be considered because these personalities are influential to how characters choose to vote. The meek man is easily persuaded. The old man is calm and logical and the baseball fanatic wants to just get out of there because there is a baseball game. Further than we can expand on the personalities of characters by dividing similar groups into the blue collar jurors vs. white color jurors. The white collar group tend to be more analytic about their decisions; whereas, the blue collar workers tend to be more argumentative with a lack of analysis on the subject matter. These characters we see have motives and backgrounds that will influence their arguments for the vote of guilty or not guilty and in turn act as a role of a persuader to other jury members of contrasting or similar personalities. Depending upon the perceiver and their character they will be persuaded or not persuaded. Socio-emotional vs. Task vs. Individual Roles Roles can also be divided into three types of interactions based on the communicating style of the individual group member. Socio-emotional roles are those in which the person is consider with the emotions of other group members and mediating them to achieve favorable or peaceful interactions in the group. I did not see a juror that was concerned with emotions to the extent this role would require to mediate other jurors emotions and thus keep the group cohesively working together. The meek man seems emotionally but he is not assertive enough to speak strongly and bind together the rest of the jurors into caring about other jurors emotions. Since the movie lacks a juror that clearly or even somewhat takes the task of the socio-emotional role, this may be why the group has a lot of conflict in reaching their unanimous, group decision. Task roles are those in which in the person is concerned with the task at hand and how it will be executed (and not emotions of individuals). Their job is to get the job done efficiently and well done. The foreman, juror 1, who sits at the front of the table, taking votes and mediating the procedures would be considered the juror most concerned with the task orientation of the group. For the most part, he speaks without emotion toward wither side and typically talks about proceeding with votes, and does not typically get into the emotion aspect of the trail. Socio-emotional roles and task roles are important for the group to achieve getting the job done and keeping individual members happy. Another role exists independently called the Individual role. This role may or may not occur in a group. The Individual role is the person who does not really care about other s but rather only themselves in the group. The baseball fan should be considered the person who follows the individual role. He does not seems to care about listening to facts about the defendant. He sees it the jury process as a waste of time when he could be doing something he enjoys, watching baseball. Group Norms Expectations Group norms are expectations or standards of activities and behaviors that should or should not occur in the group. The group expects to deliver an unanimous vote of guilty or not guilty to the defendant. Time of debate is a problem for this group. Some members expect an immediate decision, such as the baseball player who wants to get to his game, and others expect a more thought out decision. Since a sentencing of guilty would send the defendant to the electric chair, some jurors feel that a longer than immediate debate should be pursued. So, varying individual expectations of group norms creates a conflict of expectations for the group as to how it will proceed with finding the goal of the verdict. Every individual cannot be pleased as to how the proceedings will go, how long they will take, etc. We see this when jurors that want to get out of there, the court become frustrated because what they expect (leaving) is not quickly what they get (staying longer to discuss the case). Sociometry the Sociogram Sociometry is a measurement technique that summarizes graphically and mathematically patterns of intermeber relations. An example is the attraction or liking principle in groups. The sociogram is the graphical representation of the patterns of intermember relations created through sociometry. An example of this is a graphical representation of who likes whom within the jury in 12 Angry Men. It shows who is least liked to who is most liked. Also, cliches may occur, which are a group that likes each other the most and are more similar or share more homophily than the overall large group. The cliches are the blue collars as one cliche and the white collars as another cliche. They share a similarity of a working class bracket that is more similar in lifestyle to each other that helps them relate to one another which is considered homophily, than as a whole as jurors, to which they are more different from each other. Below is a depiction of what can be analyzed of a sociogram of this jury group: SOCIOGRAM Blue Collars like. Blue Collars White Collars.. like.. White Collars Reject. Meek Man(he is not liked by anyone and thus not listened to not influential) Most Respected (so maybe most liked). the old man. (some blue and some white collars like him) Social Influence: conformity Social influence is interpersonal processes that change the thoughts, feelings, or behaviors of another person. In the movie, 12 Angry Men, the jurors who think the defendant is guilty are trying to persuade or change the feelings of the jurors who think he is not guilty. They are using social influence to try and change their minds. To be more specific, we consider different types of social influence. These types include concepts about conformity, majority influence, and minority influence. Conformity is a change in behavior or belief as a result of real or imagined group pressure. The first preliminary vote by the jury yields an 11 to 1 vote in favor of guilty. Why was this? Was this because most of the jury members thought he was guilty from the beginning, and people who were undecided felt they should vote guilty because of imagined group pressure? Most of the jurors when asked why they voted the way they did said; they were just sure he was guilty, or because the evidence points right to him. This may be true for some of the jurors, but most, perhaps unconsciously, felt pressure to conform to what others were saying. Juror number 8 is the one and only juror that voted not guilty. Henry Fonda plays juror number 8 in the movie. He is in his middle 30s, average size, short dark hair, and is an architect. Juror number 8 felt all the other jurors voted guilty without even thinking about their decisions, juror #8 suggested that they talk about it before jumping to conclusions. Even when some of the other jurors got mad and started yelling at him, he stayed calm and tried to work things out in a mature fashion. When asked if he thought the boy was guilty or not guilty, he said, I dont know. This shows that he had not decided one way or the other. When asked why he voted this way, he replied, Its not easy for me to raise my hand and send a boy off to die without talking about it first. This shows that he wanted to talk things over with the other jurors before he makes a decision. He wasnt going to conform to the group so easy. Social Influence: minority influence This is a case of a minority influence going up against the majority influence. Juror number 8 was not sure the boy was guilty, so he decided to go against the majority opinion, and thus not conform to group pressures. Juror number 8 is a minority among the jury. He wanted to go over the murder and all the evidence again before changing his vote. Most of the jurors said they just felt he was guilty based on the fact the a woman across the street said she saw the murder and the old man, who lived above the apartment that the murder took place, said he made it to the door just in time to see the murderer running down the stairs. Both witnesses identified the defendant as the murderer. Juror #8 brought up possible flaws in each of these as they were stated. For example, he questioned whether the woman could really see the murderer through a passing train in the middle of the night. Juror #8 didnt deny that the woman might have seen the murder and murderer, but thought it might be good to go back over the evidence and make sure they were sending the right man to death. Once the jury went around the table, juror #8 said he would change his vote to guilty if no one changed their vote to not guilty. There was one juror that changed his vote. Juror #9 changed his vote giving Juror #8 more time to talk about the case. Juror #9 said, He gambled for support and I gave it to him. I want to hear more. By convincing one person to change their vote, it forced everybody to listen to more arguments, and possibly change their thinking on the case. There means now there is some social support for juror #8. Social support is defined as emotional support, advice, guidance, and tangible assistance given to others when they experience stress, daily hassles, and more significant life crises. Obviously this was stressful situation and if he had no one back him up, juror #8 would probably fail in his attempt to influence the majority. Its a lot easier to try and influence a majority when you are not alone in the fight, there needs to be social support. Now that there is some social support, juror number 8 feels a little less pressure and is now able to continue with his argument. Juror #8 re-enacted scenes from the night of the murder in order to prove his points. The first time Juror #8 re-enacted a scene was when he proves that the old man could not have walked from his bedroom to the hallway in fifteen seconds. He did this by measuring how far his bedroom was from he hallway, and then walking it himself. It took him thirty-one seconds, making it impossible for the old man to have made it in fifteen, like he testified. By doing this re-enactment, he changed the minds of several other jurors. The minority influence had finally started to have success. Tactics for a successful minority To have success as a minority, as juror #8 appeared to have, a number of tactics must be used in order to influence a majority. These tactics include challenging the majority norm, having consistency, being patient, have rigidity, and bring about divergent thinking. First and foremost, the minority must challenge the majority opinion. If you dont stand up and challenge the majority you will never be heard. When juror #8 votes not guilty he has challenged the majority. The second step is to have a consistent message. In this case juror #8 says he is uncertain the defendant is guilty and wants to go over the evidence again, and hes not changing his vote until they do so. He wants the majority to convince him the defendants guilty. With consistency comes patience. The minority must give it time for their message to be heard and for any influence to occur. Juror #8 is going to stay and talk about the evidence as long as it takes. He is going to stay until the majority changes his mind, or until the minority changes their mind. The minority wants to be consistent and patient, but they want to avoid being rigid. You want to be firm, but you dont want to just say no to everything and be stubborn. You dont want to make yourself look like a jerk, because if you were perceived that way you probably wont have much influence. You want people to like you; this helps you persuade the majority. Juror #8 does an excellent job of not getting mad and staying calm even when the majority is yelling at him. He is a very likable, patient, and mature man and this really helps him influence the majority. Convergent thinking occurs when a person gathers facts, evidence, or experiences from a variety of sources to solve a problem. The result is one answer that hopefully is correct. Majorities seem to possess this kind of thinking, as is the case with 12 Angry Men. The majority members in the jury focused only on the testimony given by the witnesses. They did not consider any possible other alternatives. When it came to the witnesses, their testimonies were undoubtedly right and there was no reason to consider anything else about it. Divergent thinking occurs when we start with a problem and rather than look for one answer, we instead generate many ideas or possible solutions. The minority influence grew in support as the movie went on because members of the jury started to use divergent thinking when considering the trial. Instead of being focused on only one solution, they were considering other possibilities that could have explained what happened the night of the murder. When the jury considers the woman across the street that says she saw the boy kill his father, convergent thinkers assume everything is accurate in her testimony, because there is no other solution in their minds. What juror number 8 does is help the jury see another side to the story. Could the woman see the murder through a moving train at night when she was in bed? Convergent thinkers would say absolutely, while divergent thinkers would consider other possible scenarios. Juror #8 just wanted everyone to think about any other possibilities. In this case, the divergent thinkers noticed that she wore eyeglasses by the indentations on the sides of her nose. They then think about the fact that most people dont go to sleep with their glasses on. So they wonder how the woman could have accurately seen the murder and murderer. Maybe she did see the murder perfectly, but now there is some reasonable doubt.

Customer Analysis of Nike Shoes User

Customer Analysis of Nike Shoes User Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonsons words, â€Å"The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed†. Thats because â€Å"customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences†. In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. In an example taken to the extreme in the 2002 movie Minority Report, Tom Cruises character runs through a shopping mall past talking billboards that recognize him by name and urge him to buy products he had earlier expressed an interest in such as jeans and Ray-Bans, the ultimate in personalized advertising. But Simonson has this to say: The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they want has been grossly exaggerated. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. Its all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who dont know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers preferences how the offer was extended and on trust. Effective individual marketing requires not only an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers responses. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers specifications. But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one -of-a-kind shoes. Custom Foot didnt take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didnt come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of customer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes. About The Industry Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonalds, Coca-Cola and Budweiser. Nike was founded in 1964 by track coach and runner duo Bill Bowerman and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. The name Nike was chosen in reference to the Greek Goddess of victory. Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the worlds #1 shoemaker, does more dominating than assisting, to capture a hefty share of the athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment. In addition, NIKE operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. Nike didnt run TV ads until 1982. Previously, Nike concentrated on sponsorships and celebrity athletes endorsements including both professional athletes and college teams. The first professional athlete endorser was Ilie Natase a Romanian tennis player. The first track and field athlete to endorse the brand was Steve Prefontaine. Nike has signed top athletes in the sports of Football, Basketball, Soccer, Baseball, Cycling, Golf, Tennis, Skateboarding, Boxing, Track and Field and Formula 1 Racing. One of Nikes best PR decisions was signing Michael Jordan as a celebrity endorser in 1984. Nikes steady competition in the 1980s was Reebok. To break any similarities they had to Reebok, Nike began promoting its shoes as fashion accessories. Reebok had cornered the younger, aerobics audience, so Nike started concentrating their ads around the person wearing the product rather than the product itself. In the 80s, Nike grew to hold 50% of the market share in the athletic shoe market. In 1988, Nike employees met with advertising agency Wieden and Kennedy (formed in 1982). In the midst of the meeting, Dan Weiden turned to the Nike employees and said, â€Å"You Nike guys, you just do it.† And so the infamous Just Do It tagline was born. Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3.77 billion. NIKE sells its products in more than 180 countries, for over twenty-five years and there are over 500,000 people today directly engaged in the production of their products. They utilize an outsourcing strategy, using only subcontractors throughout the globe. Their majority of their output today is produced in factories in China, Indonesia, and Vietnam, but they also have factories in Italy, the Philippines, Taiwan, and South Korea. These factories are 100% owned by subcontractors, with the majority of their output consisting solely of Nike products. However, Nike does employ teams of four expatriates per each of the big three countries (China, Indonesia, Vietnam), that focus on both quality of product and quality of working conditions, visiting the factories weekly. They also developed their code of conduct in 1992 and have implemented it across the globe, as its goal is to set th e standard for subcontractors to follow if they wish to do business with Nike. However, due to a manufacturing network of this magnitude, they have faced numerous violations involving factory conditions and human rights issues, which have been widely publicized. Nike, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. Nikes athletic footwear products are designed for specific athletic use, although some of its products are worn for casual or leisure purposes. The Company creates designs for men, women and children. Running, basketball, childrens, cross-training and womens shoes are the Companys top-selling product categories. Nike also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. Nike sells active sports apparel that covers most of these categories, athletically inspired lifestyle apparel and others. Nikes mission is to bring inspiration and innovation to every athlete in the world, and the company says further that If you have a body, you are an athlete. The firms overall vision includes providing a full range of high-quality, performance-oriented and technologically sophisticated athletic shoes and a variety of accessories targeting individuals of all ages, in all market segments. Nike Air Max+2009 Nikes patented Nike Air Max+2009 Light Architecture selectively alters maximum cushioning, maximum comfort a premium ride. High-end technology combines with streamlined design in the Nike Air Max+ 2009 Running Shoe for a premium ride and fit built for speed. Ideal if youre a runner with an underpronated to neutral gait, the Air Max+ 2009 boasts maximum comfort and cushioning from heel-strike to toe-off. The full-length articulated Max Air unit provides exceptional cushioning and allows for a smoother, more natural range of motion through every foot strike. The Nike Air Max line has had a long and impressive history of constantly innovating and providing stylish ultra-functional sneakers in the process. The latest offering in the line is the Air Max+ 2009 Running Shoe, a sleek new model with some very nice touches like Flywire technology and a full 360 Air Max sole unit. The shoe also features a partially transparent upper that reveals the Flywire and a mesh under layer. The fellas will have grey/black/red and Silver/volt/black colour ways to sink their teeth into, while the ladies versions will come in grey/orange and grey/silver/liquid lime. The Features of Nike Air Max+2009: The State of the art Flywire An ultra-strong and ultra-light Flywire provides both targeted support and a uniquely dynamic fit. The Acclaimed Max Air A full-length articulated Max Air unit provides maximum cushioning to give a smoother ride. A Cushy Ride Full-length Cushion combines plush cushioning with springy resilience for both comfort and protection. Cutting Edge Engineering Ensure better runs with the engineered heel collar that conforms to the shape of foot for a more comfortable fit and feel Durable Exterior Strategically placed lugs and a waffle-like outsole gives an optimal traction, durability and cushioning. How Nike Air Works Durable, Versatile, Revolutionary, Nike Air was the first air technology developed at Nike, and it changed the way of thinking about cushioning: encapsulated air to cushion the foot strike in athletic shoes. It remains the standard in impact protection more than 20 years after its debut. How Nike+ Works Nike+ is designed for athletes who like to run with music and who want to measure and monitor their progress toward their goals. To get instant workout feedback, youll need Nike+ ready shoes and either a Nike+ SportBand or an iPod ® nano and Nike + iPod Sport Kit (which includes a sensor and iPod nano receiver). When placed under the sockliner of the left Nike+ ready shoe, the sensor measures your pace, distance, time elapsed and calories burned. This information is transmitted wirelessly to the receiver for real-time audio feedback while you listen to your favorite workout music. INDUSTRY OVERVIEW Nike is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years since they entered the industry, most of it good, some of it downright embarrassing. But through it all, Nike remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen. What started with a handshake between two running geeks in sleepy Eugene, Oregon, are now the worlds most competitive sports and Fitness Company. The World Headquarters is in Beaverton, Oregon. The Pacific Northwest is Nikes hometown, but like so many ambitious souls, Nike has expanded their horizons to every corner of the world. Nike employs around 23,000 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world. Along the way Nike joined up with some great partner companies that help extend our reach within and beyond sports. Cole Haan offers casual luxury footwear and accessories out of New York City and Yarmouth, Maine. Bauer Nike Hockey, based in Montreal, Quebec, is the worlds leading manufacturer of hockey equipment and a wholly owned subsidiary of Nike, Inc. Nike partnered with Hurley International, a premium teen lifestyle brand founded by 20-year industry veteran Bob Hurley based in Costa Mesa, California. In 2003, Nike completed the acquisition of Converse, the globally recognized footwear brand with nearly a century of sports heritage and home of the perennially popular Chuck Taylor All-Star and Jack Purcell footwear. In August 2004, Nike created the Exeter Brands Group, a wholly owned subsidiary, dedicated to building athletic footwear and apparel brands for the value retail channel. This portfolio of brands includes the Official Starter Properties LLC and Official Starter LLC which are the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands, a line of athletic apparel, footwear and accessory products for the value retail channel. The Nike family is a fairly vast enterprise. Nike operates on six continents Nikes suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. They see a bigger picture today than when they have started, one that includes building sustainable business with sound labour practices. Nike retains the zeal of youth yet act on our responsibilities as a global corporate citizen. â€Å"If you have a body, you are an athlete. And as long as there are athletes, there will be Nike†. PRODUCT TREND Bovine skin was by far the most preferred leather material, followed by goat/kid/lamb/sheep skin and crocodile skin. Respondents overwhelmingly preferred the colour black and to a lesser extent, dark brown. For handbags/briefcases, popular colours included light brown, white and red. Consumer Segments with the Biggest Spending Power Male professionals, managers and executives are the segment with the biggest spending power for now and in the coming three years. The Competitiveness of Hong Kong Brands/ Suppliers of Leather Consumer Goods. Most retailers consider Hong Kong brands to be either very competitive or quite competitive in both high-end and mid-range segments, but less competitive in the low-end segment. The competitiveness of Hong Kong brands mainly rests on their product style/design and quality, with most respondents picking those as the major reasons behind the attractiveness of Hong Kong brands in the high-end and mid-range segments respectively. PRODUCT PROFILE Apart from delivering a pair of comfortable sports shoes Nike also provides a number of value-added features with its products. The features that are a part of every Nike sports shoe are as follows. High Performance Sports Shoes: Nike has patented the â€Å"Air† system and has made it into a regular feature in most of its models. Many models feature an air pocket in the shoe that reduces the weight of the shoe and reduces pressure on the heels. The overall design and compactness of the shoes have made it a favourite of many professional athletes around the world. Comfort: Nike shoes are renowned all over the world for the comfort they provide. Well padded and cushioned, they provide a tremendous level of comfort to the wearer and reduce the strain to his feet while playing. Lightweight: This attribute is in line with the two described above. A lightweight shoe provides greater mobility and eases the pressure on the feet of the wearer. Durability: People purchasing a pair of shoes at such a high price often feel that they have made an investment. They would obviously want to see their shoes last a long time. To prove this point we draw the example of the authors of this marketing plan. All of us own a pair of Nikes and have been wearing them for well over two years a symbol of the durability of Nike shoes. Style: Nikes designs are considered to be the most stylish in the industry and beat all others as far as looks are concerned. Attractively packaged, it is a delight to bring a pair home. Add to this the â€Å"Swoosh† the most recognizable symbol in sports and you have a product that would give the user a definite sense of pride. Nike shoes also come with a guarantee card that enables the owner to return it in case of manufacturing defects. However, owing to the fact that the company implements strict quality control measures, coming across a defective pair in a store are a rarity. The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. Nike positions its products in such a way as to try to appeal to a youthful.materialistic crowd. It is positioned as a premium performance brand. RESEARCH METHODOLOGY Research comprise defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research. RESEARCH OBJECTIVES  · To study the tastes, preferences and buying behaviour of consumer in case of foot wear of Nike.  · To analyze buying behaviour of consumers.  · To recommend strategies to Nike to increase sales.  · SWOT analysis of the product sold.  · Comparative study with the competitors. RESEARCH DESIGN TYPE OF RESEARCH: Descriptive research Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. DATA SOURCES There are two types of data. Source of primary data for the present study is collected through questionnaire and answered by consumers of Nike shoes. The secondary data is collected from journals, books and through Internet search. PRIMARY DATA: The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. So in this research the data is collected from respondents through questionnaire. SECONDARY DATA: For the company information I had used secondary data like brochures, web site of the company etc. The Method used by me is Survey Method as the research done is Descriptive Research. RESEARCH INSTRUMENTS Selected instrument for Data Collection for Survey is Questionnaire. QUESTIONNAIRE DESIGN FORMULATION Under this method, list of questions pertaining to the survey are prepared for marketing staff of consumers of Nike shoes. Questionnaire has structured type questions as well as unstructured type questions. Structured objective type questions are prepared for the respondents with fixed response categories. Some of the questions are of multiple-choice type. The questions have more than one alternative. Questionnaire: A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended Open Ended: Allows respondents to answer in their own words are difficult to Interpret and Tabulate. Close Ended: Pre-specify all the possible answers are easy to Interpret and Tabulate. TYPES OF QUESTION INCLUDED: DICHOTOMOUS QUESTIONS: Which has only two answers â€Å"Yes† or â€Å"No†? MULTIPLE CHOICE QUESTIONS: Were respondent is offered more than two choices. IMPORTANCE SCALES: A scale that rates the importance of some attribute. RATING SCALE: A scale that rates some attribute from â€Å"highly satisfied † to â€Å"highly unsatisfied† and â€Å"very inefficient† to â€Å"very efficient†. SAMPLING UNIT: Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit taken by me is to the General public of different age group, different gender and different profession. EXTENT: Where the survey should be carried out? I have covered entire residential area of Dubai city for the survey. TIME FRAME:- When the survey should be conducted? I conducted my survey for 8weeks from 10th may to 10th July SAMPLING FRAME: The source from which the sample is drawn SAMPLING TECHNIQUE: How the respondent is chosen? In the Project sampling is done on basis of Probability sampling. Among the probability sampling design the sampling design chosen is stratified random sampling. Because in this survey I had stratified the sample in different age group, different gender and different profession. SAMPLE SIZE Consumers of shoes, 50 no: STEPS FOLLOWED IN COMPLETING THE STUDY: (i) Libraries (ii) Internet sites containing information on Nike shoes marketing are browsed. (iii) Journal containing info (iv) Sample survey was conducted (v) Data was thoroughly checked for error. DATA PROCESSING METHODOLOGY  · Once the primary data have been collected, they are edited inspected, corrected and modified.  · Tabulation bring similar data together and totalling them in meaningful categories. Questionnaires are edited both in the field and later in home. Field editing took place just often the interview. Generally editing is required for open type of questions. Brief notes or symbols are frequently used during the interview to initially record the interviewers response since it was not desirable to interrupt the flow with lengthy note taking. The responses are thoroughly checked at home for incorrect, inconsequential or contradictions categories are developed only often the replies has been reviewed. This review provided a feel for the pattern of answers and thus determine what categories best represent the answers. The collected data are placed in an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. CONCLUSION WAS DRAWN BASED ON THE SURVEY FINDINGS: Finally recommendation was made to improve the sales strategy of Nike shoes to increase the sales volume. SAMPLE DESIGN THE BASIS OF SAMPLING: Consumers of Nike shoes are chosen randomly, so that unbiased, representative sample may be obtained. LIMITATIONS OF RESEARCH The geographical area was very much limited to residential area so the results are not particularly reflection of the current behaviour. BIASES AND NON-COOPERATION OF THE RESPONDENTS: The collected data are placed into an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. This involved drawing conclusion from the gathered data. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. Due to limited time period and constrained working hours for most of the respondents, the answers at times were vague enough to be ignored. Most of the people take their Nike Shoes in the period preceding March so the response to initial contacts were not all encouraging and that has been the primary reason in the inability to quantify the results large enough so as to deduce any relevant outcomes. COMPANY PROFILE NIKE INDUSTRIES LTD. A COMPANY PROFILE Nike India Ltd (BIL) is India‘s largest footwear company. Nike first established itself in India in 1931 and commenced manufacturing shoes in Batanagar in 1936. The company has its Headquarters in Kolkata and manufactures over 33 million pairs per year in five plants located in Batanagar (West Bengal), Faridabad (Haryana), Bangalore (Karnataka), Patna (Bihar), Hosur (Tamil Nadu). It secures its leather supply from two tanneries in Mokamehghat (Bihar) and Batanagar (West Bengal). It has a distribution network of over 1,500 retail stores and 27 wholesale depots provide excellent access to consumers and wholesale customers throughout India. As on December 31, 2006, the Canadian parent had a 51 per cent stake while institutional holding was about 13 per cent. RECENT DEVELOPMENTS Nike India has said that its Faridabad and Mokamehghat units are being taken over by Fashion Shoe Private Ltd and BDCL Enterprises Pvt Ltd, respectively. The company is also enabling the buy back provision in its Articles of association to enable buy back of shares. The assets and liabilities of both the units will be transferred to these companies and shares will be offered in the agreed ratio to the existing shareholders of Nike India Ltd on a record date, which will be fixed by the Calcutta High Court. While retail sales have increased both in value and volume, wholesale sales have declined due to restriction of supplies as a means to recover customers outstanding. General recession and sluggish market conditions in the industry also have had a direct impact on lower sales and profitability. Resistance of consumers to price rises in popular volume products as well as discounts to clear slow-moving stocks and under utilization of production capacity adversely affected the operational results. The lockout declared at the Peenya factory on October 1, 2008 due to serious industrial relation problems and non-compliance with the tripartite settlement has been withdrawn. The footwear manufactured in this factory, which was shifted to the companys other factories and associated manufacturers, will now be gradually produced within the factory. In Simonsons words, â€Å"The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed†. Thats because customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences. In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. But Simonson has this to say: The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they want has been grossly exaggerated. His take on the long-held assumption that individual marketing will supplant targeted marketing is â€Å"not so fast†. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. Its all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who dont know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers preferences how the offer was extended and on trust. Effective individual marketing requires not on ly an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers responses, Simonson writes. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers specifications. But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one-of-a-kind shoes. Custom Foot didnt take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didnt come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of cust omer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes with reference to ladies segment. FUTURE PLAN The management says that it is not averse to outsourcing if it worked out cheaper. It is also open to the idea of importing shoes mostly from China if it works out cheaper. Nike and Reebok India Company have announced an agreement to foray into retailing partnership for sale of Reebok and Rockport footwear in Nike outlets. The partnership entails retailing a range of sports shoes for walking, running, tennis and training for personal fitness and sports. An attractive valuation compared to its peers is the main trigger for the scrip. Besides, the companys aggressive focus on retailing and revamping of business (a division into shoes and apparels) is also helping sentiment for the scrip. Plans are afoot to start selling apparel in India made by the joint venture North Star. Theres talk that the company is planning on a voluntary retirement scheme (VRS) to cut costs. For the third quarter ended 30 September 2007, Nike India reduced its losses to Rs.5.68 crore on a 9.2% increase in net profit to Rs.154.27 crore. Despite reducing its losses for the quarter, Nike India has, over the last few quarters, been continuously recording weak performances as a result of an overall slowdown in the industry due to lower consumer spending. Increasing domestic competition, particularly from the unorganized sector, has also been eroding into the companys market share. The company is finding it difficult to maintain its market share in a highly price-sensitive Indian market, despite having strong brand recall. 97% of the companys revenues are from the domestic market while the remainder is from exports. Nike India is the biggest player in the Indian shoe market. Nike Indias major problems include its high cost of production and low emphasis on marketing. The company may be able to address the first problem through outsourcing products. Batas brand image has been restricted to that of a company that emphasizes on utilitarian products more than trendy ones. Customers feel the company is lacking in innovation. Hence, their preference has shifted to other local brands. Nike India has a large marketing network with over 1,600 showrooms, 35 wholesale depots and eight retail distribution centres across the country. Besides, there is a network of 500 exclusive wholesalers servicing 30,000 dealers all over the country. However, in spite of this and the license to sell other brands like Nike, Hush Puppies and Lotto, Nike has not been able to improve sales consistently. The recent rise i

Analysis of Financial Proposal

Analysis of Financial Proposal (1) analyse financial data; evaluate the results and formulate conclusions (2) prepare a budget and explain how it would be negotiated and monitored. (3) produce a financial proposal and present a sound business case to secure the  required financial resources. The figures can be fictitious. Part 1) Technique used: Ratio Analysis Refer to the Appendix Profitability Ratios These ratios help us to judge how good the firm’s profit performance is. The two key ratios to show profitability are: Return on Capital Employed This measures the level of profit of the business compared to the amount of capital that has been invested in it. It is effectively the return the business has made, and investors will want this to be higher than the rate of interest they could have got elsewhere. The budget is showing a healthy 68% return on capital which includes proposed bank borrowings. Profit Margin This measures the level of profit compared to the turnover, it therefore shows the percentage profit on the sales. It can be measured as either a gross or net profit margin. The Gross Profit margin is 66.5% but the Net Profit margin is only 11.3% due to high wages and purchases costs. These could be reduced by bulk buying and negotiating special terms. Liquidity Ratios These are ratios that measure the liquidity of the business. Business has to ensure that they are able to meet their commitments as when they fall due by converting sufficient assets into cash. A business should avoid a situation where a lot of cash or capital is tied up in high levels of stock. Current asset and Acid Test ratio shows that the business has more than enough assets to cover its liabilities and it is very liquid as the stock and debtors can be turned into cash quickly. Current Ratios This ratio compares the current assets and current liabilities. Clearly a business needs to have more current assets than liabilities, and so at a minimum the figure should be more than 1. Here it is 1.54 which is slightly higher and thus ensures sufficient liquidity. Acid Test Ratios This ratio takes a closer look at the business’s liquidity. One of the current assets is stock, and this clearly not always easy to turn into cash. In fact the firm may have high stock levels because they can’t sell all of it. So the acid test ratio takes the current assets and subtracts the stock. This is a test of immediate solvency. If the value of this ratio is much less than 1 the business may have a liquidity problem, as it may have insufficient assets to meet all its liabilities. Debtors and Creditors Payment period The debtors payment period shows how many days it takes on average for the debtors to pay back the owed money. The creditor payment period shows how many days it takes on average for the business to pay its creditors. Ideally the debtor period should be shorter than the creditor period for better efficiency. Here this is not the case and steps should be taken to chase the debtors to pay quickly. Gearing Ratio This concerns the business’ long-term financial stability. It measures how much of the business is financed by debt. The higher the gearing percentage, the less secure it will be. Normal figure is 50%. Part 2) It is imperative that for any business to trade effectively and be able to grow, it needs to build up enough cash reserves. Therefore it is important to ensure cash movements, that is the timing of cash inflow and cash outflow, are managed in such a way that it results in an overall positive cashflow position. The budget would be negotiated on the basis of forecasted sales revenue, expected expenditure and any planned capital expenditure. The Bank manager needs to be pursuaded that the cash forecast is realistic and not over optimistic. The budget would be monitored and reviewed on a regular basis and any material changes would be acted on. The negotiations would be based upon the fact such as reliability of the customer and suppliers, location of the pub. Also the fact that being a public house, the business is all year round and not seasonal and there are going to be peak seasons such as Christmas and other public holdiays. In addition, the pub would increase its takings by having special events and offers. The budget should build a contingency fund for worst case scenario such as cost over-runs or loss of loyalty of its customers. It needs to show clearly that the owner has invested his/her money as a capital in the business and prepared to risk it, and has a strong track record in this field and that the business plan is credible. A bank always demands a copy of current management accounts with a cash flow forecast in order to assess a business’s liquidity and then decides whether to grant the overdraft facility or not. Therefore, they are of utmost importance when negotiating a loan from a bank. Cash budget gives an advance warning of any liquidity problems. It is often a lack of cash that causes most businesses to fail. It will give you an opportunity to decide when and how to increase or decrease your overdraft with the bank. Part 3) The total amount required is  £50,000 but the business does not need to draw down all of the money at once. It should be stressed to the bank manager that you have number of years’ experience in the same business and you know the trade well. Also you have good interpersonal skills and the ability to get on with all types of people This is important for running a successful pub. You also have to stress that you have done your home work, prepared a business plan and have ideas to boost the business by holding special events throughout the year. You need to do some research about the market for a pub in that area. If there are only one or two pubs in the local area and nothing within, say 15 mile radius, then an additional pub in that area is going to stand a very good chance of success. Appendix The following table shows the ratios for the year 2005: Ratio Profitability ROCE68% Gross Profit Margin66.5% Net Profit 11.3% Direct Wages20% Debtor payment days28 days Current Ratio1.54:1 Acid Test1.1:1 Gearing52% Bibliography 1. www.qck.com/business-loans.html 2. Cox, 0 and Farndon, M (1997) Management of Finance (2nd Edition) Worcester: Osborne Books. 3. Dyson, J (1998) Accounting for Non-Accounting Students London: Pitman 4. Http://www/bized.ac.uk Learning resources contain summary notes on main topics. 5. Management and Cost Accounting, 4th Edition, by Colin Drury, Thomson Business Press. 6. Active Accounting by Brammer, Cox, Fardon, Penning. Osborne books.

Comparing To His Coy Mistress and One Flesh :: Papers

Comparing To His Coy Mistress and One Flesh These are two poems wrote at very different times, and have some very different views about love and what is contained in love. Andrew Marvell wrote 'To His Coy Mistress,' in the 17th century has views are of a man thinking about his sex life. 'One Flesh,' written by Elizabeth Jennings in the 20th century has views from a daughter looking at her parents with a sympathetic view. In 'To His Coy Mistress,' the language within this poem is much like the style of language used in Shakespeare's work, and it would seem they had similar interests and motives on writing their pieces. It seems that the only reason for Marvell to write this poem was to try and get his Lady-friend to advance their caring relationship into a sexual relationship. Within this poem all he is really doing is trying to persuade his girlfriend to change her mind about wanting to die pure and innocent, as she wants to die a virgin, and goes about this by describing some horrific images. This could show that he wants her to be scared out of her state of mind and into his beliefs. He starts off trying to sweeten her into wanting to have sex with him, he says Had we but world enough, and time, This coyness, Lady, were no crime. We would sit down, and think which way -------------------------------------- To talk, and pass our long love's day. He is saying here that if there were a limitless amount of time we would be able to go out and just think about talking to each other, but because life is short we can't do that so take a chance and do it. Then he goes onto say that in an ideal world one would have time to go to such places as India and search for ruby's and he would not complain because he would have endless amounts of time with her, but this isn't an ideal world. Here he is just reinforcing his previous

Ted Hughes The Jaguar Essay -- English Literature Essays

Ted Hughes' 'The Jaguar' How effectively does Hughes convey the power of the jaguar? Ted Hughes’ poem ‘The Jaguar’ describes the animals in a zoo and their lifestyles. It also compares them to the jaguar, which is an animal that lives differently to the others in the way that it views its life. The poem depicts the jaguar as powerful, but in what way? The first line of Ted Hughes’ poem the jaguar is: â€Å"The apes yawn and adore their fleas in the sun.† From the very first three words it is clear that the apes are tired, and the fact that they are in the sun adds to the sleepy air. I think this line was deliberately chosen to begin to convey the monotonous lull of everyday life in the zoo and set a drowsy mood. They are â€Å"adoring† their fleas, which is not a word commonly used in these circumstances. Playing with fleas is normal behaviour for apes, but the use of the word adoring suggests that they are glad of the distraction in their lethargic state. From this line, the apes do not sound threatening, more bored. The second line has a rather different tone; it tells of the parrots that screech as if on fire. Parrots do indeed screech, so this is literal, but it has connotations of pain or perhaps boredom. Obviously they are not literally on fire, so these words could have been chosen to help exhibit their brightly coloured plumage or to remain with the painful image and to display their banshee-like screaming. The end of the line includes enjambment and expresses how the parrots strut like â€Å"cheap tarts to attract the stroller with the nut.† â€Å"Cheap tarts† may also have connotations of the bright, tacky colours of parrots’ feathers, but the parrots also mean to attract attention with their screeches and strutting. Line three goes on to speak of the tiger and lion, who are apparently â€Å"fatigued with indolence†. Again the tone is of sleepiness and possibly boredom, and the idleness of the animals in question. The animals are tired, and in the wild they would probably be more likely to be hunting rather than lazing about in the middle of the day. This particular line is also an example of enjambment, as it runs into the next verse. The last words of the first stanza are: â€Å"tiger and lion† and the first words of the second are: â€Å"lie still as the sun.† The end of the first stanza is therefore going on to a different subject, which intrigues th... ...fe very differently because of the way he beholds it. The crowd at the zoo is not very interested in the zoo creatures until they encounter the jaguar, and is so stunned to see an animal living as it would in its natural habitat that they are enthralled by it. The jaguar is depicted as powerful in that the crowd is in awe of it, and this is very different to how they see the other animals because he acts as he would in his natural home. Therefore the jaguar has power over the watching people because he is grabbing their attention and in effect controlling them. The jaguar has also been depicted as powerful in comparison to the other animals, who have let the cage become their way of living. The jaguar instead is totally ignorant of the cage and instead still believes himself to be in his old environment, and since he is by himself he is automatically the ruler of his environment. He is powerful in the way he moves, which is with refinement and at some points rage, because he move s in a way that illustrates power. He believes himself to be powerful and therefore he is. Overall, the poem successfully describes the jaguar as a powerful being in every respect addressed in the poem. Ted Hughes' 'The Jaguar' Essay -- English Literature Essays Ted Hughes' 'The Jaguar' How effectively does Hughes convey the power of the jaguar? Ted Hughes’ poem ‘The Jaguar’ describes the animals in a zoo and their lifestyles. It also compares them to the jaguar, which is an animal that lives differently to the others in the way that it views its life. The poem depicts the jaguar as powerful, but in what way? The first line of Ted Hughes’ poem the jaguar is: â€Å"The apes yawn and adore their fleas in the sun.† From the very first three words it is clear that the apes are tired, and the fact that they are in the sun adds to the sleepy air. I think this line was deliberately chosen to begin to convey the monotonous lull of everyday life in the zoo and set a drowsy mood. They are â€Å"adoring† their fleas, which is not a word commonly used in these circumstances. Playing with fleas is normal behaviour for apes, but the use of the word adoring suggests that they are glad of the distraction in their lethargic state. From this line, the apes do not sound threatening, more bored. The second line has a rather different tone; it tells of the parrots that screech as if on fire. Parrots do indeed screech, so this is literal, but it has connotations of pain or perhaps boredom. Obviously they are not literally on fire, so these words could have been chosen to help exhibit their brightly coloured plumage or to remain with the painful image and to display their banshee-like screaming. The end of the line includes enjambment and expresses how the parrots strut like â€Å"cheap tarts to attract the stroller with the nut.† â€Å"Cheap tarts† may also have connotations of the bright, tacky colours of parrots’ feathers, but the parrots also mean to attract attention with their screeches and strutting. Line three goes on to speak of the tiger and lion, who are apparently â€Å"fatigued with indolence†. Again the tone is of sleepiness and possibly boredom, and the idleness of the animals in question. The animals are tired, and in the wild they would probably be more likely to be hunting rather than lazing about in the middle of the day. This particular line is also an example of enjambment, as it runs into the next verse. The last words of the first stanza are: â€Å"tiger and lion† and the first words of the second are: â€Å"lie still as the sun.† The end of the first stanza is therefore going on to a different subject, which intrigues th... ...fe very differently because of the way he beholds it. The crowd at the zoo is not very interested in the zoo creatures until they encounter the jaguar, and is so stunned to see an animal living as it would in its natural habitat that they are enthralled by it. The jaguar is depicted as powerful in that the crowd is in awe of it, and this is very different to how they see the other animals because he acts as he would in his natural home. Therefore the jaguar has power over the watching people because he is grabbing their attention and in effect controlling them. The jaguar has also been depicted as powerful in comparison to the other animals, who have let the cage become their way of living. The jaguar instead is totally ignorant of the cage and instead still believes himself to be in his old environment, and since he is by himself he is automatically the ruler of his environment. He is powerful in the way he moves, which is with refinement and at some points rage, because he move s in a way that illustrates power. He believes himself to be powerful and therefore he is. Overall, the poem successfully describes the jaguar as a powerful being in every respect addressed in the poem.

Daniel Deronda Essay -- Essays Papers

Daniel Deronda Daniel Deronda, the final novel published by George Eliot, was also her most controversial. Most of Eliot’s prior novels dealt largely with provincial English life but in her final novel Eliot introduced a storyline for which she was both praised and disparaged. The novel deals not only with the coming of age of Gwendolyn Harleth, a young English woman, but also with Daniel Deronda’s discovery of his Jewish identity. Through characters like Mirah and Mordecai Cohen, Eliot depicts Jewish cultural identity in the Victorian period. Reaction to Daniel Deronda exposes the deeply embedded anti-semitism of the period. The story follows the tow main characters over the course of several years as they struggle with their own self discovery. The novel’s primary female character, Gwendolyn, is an essentially aloof figure that resists any genuine emotional connection. She enters into a union with Grandcourt in hopes of advancing herself socially but the resulting marriage is disastrous. Deronda, after saving young Mirah from suicide, is drawn into a Judaic community. Deronda eventually discovers his Jewish heritage and marries Mirah. The two move to Palestine in hopes of helping to establish a Jewish homeland there. Eliot was not ignorant of the risks she ran in writing a novel that placed a minority culture at its center. In a letter to Harriet Beecher Stowe Eliot described her aims in writing Daniel Deronda this way: There is nothing I should care more to do, if it Were possible than to rouse the imagination of Men and women to a vision of human claims in Those races of their fellow men who diff... ... a November 1876 letter to John Blackwood: This is what I wanted to do- to widen the English vision a little in that direction and let in a little conscience and refinement. I expected to excite more resistance of feeling than I have seen the signs of, but I did what I chose to do- not so well as I should have like to do it, but as well as I could.(qtd. in Haight, 304) Works Cited Ashton, Rosemary. George Eliot; A Life. New York: Penguin, 1996. Cave,Terence. Introduction. Daniel Deronda. By George Eliot. London: Penguin,1995. ix-xxxiii. Haight, Gordon. Ed. The George Eliot Letters Volume VI. London:Yale Univ.Press, 1955. Karl, Frederick R. George Eliot; Voice of a Century. New York: Norton & Co., 1995.

The Robot Tree A New Ecofriendly Technology Environmental Sciences Essay

The paper trades with the construct of a man-made tree called â€Å" ROBOT TREE † . The Robot tree has the possible to absorb C dioxide which is the major cause for the planetary heating. Although methane, azotic oxide, ozone, fluorinated compounds besides account for the planetary heating, C dioxide is the major gas which causes ninety per centum of the planetary heating. The definition of planetary heating, causes and effects of planetary heating, the solution we propose, how the automaton tree ( man-made tree ) gives a solution to the consequence and the feasibleness of the man-made tree are profoundly discussed in this paper. This paper can move as a guidebook to cognize about the engineering with its seeds and weeds and to acquire the importance of the engineering in the coming hereafter.Introduction:We all know that woods are the hoarded wealths of our Earth. But now, world himself has started to destruct woods -the hoarded wealths of our Earth. By cutting trees, non mer ely that the rainfall will be reduced, besides the temperature will raise tremendously, which consequences in planetary heating. This causes injury to the whole world. Thus the scientists are giving call to protect forest and salvage world. Research is traveling on sing the issue. In our paper we propose an amazing solution to salvage our Earth from planetary warming.The nursery consequence is being accelerated by releases of certain gases to the ambiance that are doing the Earth ‘s temperature to lift.â€Å" WHAT IS GLOBAL WARMING? ? ?Global Warming is defined as the addition of the mean temperature on Earth. As the Earth is acquiring hotter, catastrophes like hurricanes, drouths and inundations are acquiring more frequent. †Over the last 100 old ages, the mean temperature of the air near the EarthA?s surface has risen a little less than 1A ° Celsius ( 0.74 A ± 0.18A °C, or 1.3 A ± 0.32A ° Fahrenheit ) . Does non look all that much? It is responsible for the conspicuous addition in storms, inundations and ramping forest fires we have seen in the last 10 old ages, though, say scientists. A Their informations show that an addition of one grade Celsius makes the Earth heater now than it has been for at least a thousand old ages. Out of the 20 warmest old ages on record, 19 have occurred since 1980. The three hottest old ages of all time observed have all occurred in the last eight old ages, even. 180px-2000_Year_Temperature_ComparisonMAIN CAUSES FOR GLOBAL Heating:Carbon dioxide, H2O vapor, azotic oxide, methane and ozone are some of the natural gases doing planetary heating.CARBON DIOXIDENinety-three per centum of all emanationsGenerating power by firing C based fossil fuels like natural gas, oil, and coal, decomposition, accounting for about one one-fourth of all planetary emanations.MethaneTwenty times more effectual in pin downing heat in our ambiance 25 times every bit powerful as C dioxideAgricultural activities, landfills.NITROUS OXIDEAgricultural dirt direction, carnal manure direction, sewerage intervention, Mobile and stationary burning of fossil fuel, adipic acid production, and azotic acid production.OzoneAutomobile fumes and industrial procedures.HYDROFLURO COMPOUNDS ( HFCs ) .Industrial procedures such as foam production, infrigidation, dry cleansing, chemical fabrication, and semiconducting material fabrication.PERFLURONIATEDCOMPOUNDS ( PFCs ) .Smelting of alum inumHealth AND ENVIRONMENTAL EFFECTS:Greenhouse gas emanations could do a 1.8 to 6.3A ° Fahrenheit rise in temperature during the following century, if atmospheric degrees are non reduced.Produce utmost conditions events, such as drouths and inundations.Threaten coastal resources and wetlands by raising sea degree.Increase the hazard of certain diseases by bring forthing new genteelness sites for plagues and pathogens.Agricultural parts and forests are besides susceptible to alterations in clime that could ensue in increased insect populations and works disease.The debasement of natural ecosystems could take to cut down biological diverseness.WHAT GLOBAL Heating EFFECTS ARE EXPECTED FOR THE FUTURE?To foretell the hereafter planetary heating effects, several nursery gas emanation scenarios were developed and fed into computing machine theoretical accounts. They project for the following century that, without specific policy alterations Global average temperature should increase by between 1.4 and 5.8A °C ( 2.5 to 10A °F ) . The Northern Hemisphere screen should diminish further, but the Antarctic ice sheet should increase. The sea degree should lift by between 9 and 88 centimeter ( 3.5 † to 35 † ) . Other alterations should happen, including an addition in some utmost conditions events.After 2100, human induced planetary heating effects are projected to prevail for many centuries.The sea degree should go on lifting for 1000s of old ages after the clime has been stabilized. We have weather up to 40 degree Celsius now.IMPACTS OF RISE IN MAJOR GREEN HOUSE GAS CO2:In air the C dioxide concentration should be about 330 ppm ( parts per million ) .But due to environmental research workers the C dioxide content will increase as follows,2025i? 405 to 469 ppm2050i? 445 to 640 ppm2100i? 540 to 970 ppmWe have weather up to 40 degree Celsius now. It is expected that the conditions will increase in Tamil Nadu as follows.In 2025 i? 0.4 to 1.1 grade CelsiusIn 2050 i? 0.8 to 2.6 grade CelsiusIn 2100 i? 1.4 to 5.8 grade CelsiusSolution WE PROPOSE:We all know that woods are the hoarded wealths of our Earth. But, adult male started to destruct woods and the scientists are giving call to salvage for est. We all know that forests aid to protect the Earth from planetary heating. By cutting trees, non merely that the rainfall will be reduced, besides the temperature will raise tremendously, which causes injury to the whole world. The research is traveling on all the clip to salvage the world from planetary heating. Now, it has been found that automaton trees will assist to undertake the job of planetary heating. In the air, the C dioxide content should be 330 ppm ( portion per million ) . Day by twenty-four hours it is increasing which consequences in planetary heating.WHAT IS ROBOT TREE? ? ?The scientists are seeking to do automaton to execute assorted activities to cut down the physical and mental work of human being. The combination of nature and automatons is called Robotany. The scientists Jill Coffin, John Taylor and Daniel Bauen are researching on automaton tree. The robot tree does non look like our ordinary tree. The constructions of the root, roots and foliages are prese nt in the automaton tree. Does robot corner aid to work out the job of planetary heating? I have read in a magazine late that the experiment done by the research workers at Madurai Kamaraj University on automaton tree is successful. Hats off to them. It is truly happy intelligence. We have studied in history that the male monarchs of olden yearss had planted trees on both sides of the route. In the same manner we hope that all the roads will hold robot trees on both sides in future to forestall planetary heating and salvage the Earth. It is said that one automaton tree is equal to 1000 natural trees. Each automaton tree looks more like a elephantine fly flyswat so as to stay as guards of world Klaus Lackner, a professor of Geophysicss at Columbia University, is working on an interesting construct: A â€Å" man-made trees † .A The thought is to reproduce the procedure of photosynthesis to gaining control and shop monolithic sums of CO2 gas. About 90,000 dozenss of C dioxide a twelvemonth, approximately the sum emitted yearly by 15,000 autos, could be captured by the construction. Paired with a windmill, the carbon-capture tree would bring forth about 3 megawatts of power, Lackner calculates, doing the operation self-sufficient in energy. synthetic_tree The scientists are seeking to do automaton to execute assorted activities to cut down the physical and mental work of human being. The combination of nature and automatons is called Robotany. The scientists Jill Coffin, John Taylor and Daniel Bauen are presently researching on automaton tree.HOW DOES A ROBOT TREE FUNCTION? ? ?Merely conceive of a normal tree. A normal will hold a root, root and foliages. In the same manner, the automaton tree besides has root, root, subdivision and foliage like normal tree. Some plastic poles are fixed in the root portion and in between solar home bases are fixed which act as foliages. In the large poles little holes are made and little poles are fixed. This will absorb C dioxide in the air. In the interior of large poles there will be calcium hydroxide liquid and the captive C dioxide will be dissolved in it. The solar home bases produce current and base on balls current inside the root, which will divide C and O. Oxygen, H and vapor will come out. The C will move with H2O and go carbonaceous acid. The carbonaceous acid will go through down through automatons and will be absorbed by the dirt Once once more. A study of the signifier and building of A Tree for Anable Basin A new â€Å" air extractor † engineering presented by Klaus Lackner, a professor of Geophysicss at Columbia ‘s Earth Institute, offers something no other C gaining control engineering on the pulling board has. Unlike conventional C gaining control and storage ( besides known as geosequestration ) , which absorbs C02 on-site ( i.e. the flush watercourse of emanations from power workss ) , air extractors absorb C dioxide from any location on the planet. This means that CO2 emanations can be captured from about all large-emitting sources-from stationary mills and power workss to autos and planes in gesture. These man-made trees can â€Å" thrive † in any location. man-made treesA computer-generated image of Lackner ‘s â€Å" man-made trees. †Man-made trees do n't precisely look like your mean tree with green foliages and roots. Although the design is non finalized, Lackner predicts that the device would look more like a station with Venetian blinds strung across it ; a boxlike extractor raised about 1,000 pess tall, adorned with scaffolding lined with liquid Na hydrated oxide ( normally known as lye ) . When exposed, Na hydrated oxide ( lye ) is an absorbent of CO2. So, as air flows through the Venetian blind â€Å" foliages of the tree † , the Na hydrated oxide will adhere the CO2, sifting out cleansing agent, about 70-90 % less CO2 concentrated air on the other side. Lackner estimates that an country of Na hydrated oxide about the size of a big Television screen ( a 20 inch diagonal ) and a metre in deepness could absorb 20 dozenss of CO2 a twelvemonth. Paired with a windmill, a carbon-capture tree could bring forth about 3 megawatts of power.IS IT FEASIBLE? ? ?The chemical procedure of utilizing Ca or Na hydrated oxide to absorb CO2 has been known for old ages but the inquiry of whether it can be done in an low-cost energy efficient mode has non yet been to the full answered. Constructing and raising the aggregator device is merely 20 % of the cost ; the balance of the cost involves prising the CO2 loose from the absorbent and hive awaying it- an energy intensive procedure. The dorsum of the envelope computation of entire cost supposes 3000 to 5000 rupees per ton captured, which is big as compared to the 1000-2000 rupees per ton on cost that advocates of a C revenue enhancement or cap-and-trade strategy believe will stabilise atmospheric emanations of CO2. It may look like excessively immerse a cost to closely see, but Lackner believes â€Å" it ‘s deserving looking at things that start out even five times excessively expensive â€Å" . DEVELOPING CARBON CAPTURE AND STORAGE ( CCS ) : carbon-capture-and-storage1 Despite common concern that CCS, and therefore air gaining control excessively, will deter our society from traveling to clean energy options. Fossil fuels are non running out anytime shortly, and if we were to turn all of them into C dioxide, we ‘ll hold a clime calamity. We may run out of oil and gas ; you can be disbelieving of that. But we wo n't run out of coal. We either abandon dodo fuels instantly within the following 50 old ages or figure out a manner to make CCS. â€Å" As we head toward 450, 550, even 750ppm this century, environmental leaders are acquiring serious about C gaining control and storage. A 2005 IPCC study concluded that â€Å" C gaining control and storage â€Å" has the possible to cut down overall extenuation costs and increase flexibleness in cut downing nursery gases † . Existing C gaining control engineering can cut down CO2 emanations from coal-burning or natural-gas power workss by 80 to 90 per centum, estimates the IPCC.energy efficiency and some renewables are cheaper now, but if the clime begins to tip out of control, so C gaining control and storage can supply a planet-saving insurance policy.BASIC CHEMICAL REACTIONS WITH ROBOT TREE:The reaction of Na hydrated oxide with C dioxide ( as carbonaceous acid ) occurs basically in two stairss, foremost a reaction from carbonaceous acid to bicarbonate and so to carbonate. This is a simple acid-base reaction. CO2 is an acerb anhydrite and NaOH is a base. So reaction gives the salt Na2CO3 and H2O another possible merchandise is the salt Na2CO3 that is produced if a 1:2 ratio of CO2 and NaOH is used. A little per centum of wet nowadays in the absorptive stuff, ( about 3 % ) is of import. CO2 reacts with this wet to organize carbonaceous acid,CO2+H 2O- & gt ; H2CO3Which in bend reacts with the hydrated oxide to organize the salt of carbonaceous acid, or Na carbonate? The soaking up of C dioxide is expressed as follows: The merchandises of reaction are sodium carbonate and H2O.H2CO3 + NaOH – & gt ; NaHCO3 + H2ONaHCO3 + NaOH – & gt ; Na2CO3 + H2ODECARBITE:DECARBITEA ® is an engrossing merchandise. This merchandise is sodium hydroxide carried on a silica base. The natural affinity of Na hydrated oxide to acid gasses makes it a desirable stuff to utilize in the soaking up of the acid gas C dioxide. The Na hydrated oxide content in DECARBITEA ® is high, about 90 % , and histories for the aggressive merchandise public presentation and exceeding capacity for soaking up of C dioxide. The Na hydrated oxide content in DECARBITEA ® is high, about 90 % , and histories for the aggressive merchandise public presentation and exceeding capacity for soaking up of C dioxide. The universally recognized Carbon Dioxide absorbent, DECARBITEA ® is a consumable chemical absorbent. It is a specially formulated mixture of Sodium Hydroxide on to an inert silicon oxide bearer supplying a surface country particularly suited for the rapid, high public presentation and entire soaking up of CO2 on contact. Efficiency: For the rapid or high public presentation quantative soaking up of CO2 in the ppm scope DECARBITE is colour indicating, altering from light-green brown to white upon C dioxide impregnation. The soaking up of C dioxide remotion or any acerb gas utilizing DECARBITE is a chemical reaction, non a physical one. Carbon dioxide reacts with the Na hydrated oxide based absorbent and undergoes a complete chemical alteration. This alteration is irreversible ; therefore the absorbent can non be regenerated for reuse. This alteration is clearly perceptible and indicates when exhausted stuff is to be discarded. Occasionally, a status known as channeling can happen when the gas flow finds holes or countries of least opposition and a channel is formed. The gas flow follows these channels through the absorbent get the better ofing the intent of scouring out the C dioxide. DECARBITE eliminates this job in several ways ; the silicon oxide binding to the Na hydrated oxide keeps the atoms from adhering in the presence of wet which is formed as a by-product of the soaking up reaction. It besides aids in forestalling the absorbent to blend into a solid mass barricading gas flow and doing back force per unit area across the soaking up bed. The association reaction of NaOH with CO2 is at least 40 times faster than NaOH + HCl at all heights below the Na bed. Na species will non impact stratospheric ClOx and O3 chemical science. The transition of C dioxide to bicarbonate is complete at pH 8.3.Phenolphthalein can be used as a colour index for the titration.Decision:Energy is truly a topographic point where more engineering is perfectly necessary. About one and half a lakh automaton trees are adequate for sublimating C dioxide in the air for one twelvemonth, about. One automaton tree is said to hold the capacity to absorb 90,000 dozenss of C dioxide every twelvemonth. It is the sum of C dioxide released by 15,000 autos in one twelvemonth. But robot trees will non assist to convey rain. It will protect the Earth from planetary heating.Cost: ( app )10 pess robot tree-50,00200 pess robot tree-5 hundred thousand.The cost of the automaton tree may be high, but the cost of non holding outstanding engineering for planetary heating may be even higher. There are n't that many big scale beginnings of energy could be tapped at the graduated table the universe needs them. Hydro will ne'er be adequate, and neither will weave. Solar, atomic, and dodo could be adequate, but they all have defects. If we do n't put large stakes on all three, we could happen ourselves with none of them working, and we ‘ll hold energy crisis of unprecedented proportions. We have studied in history that the male monarchs of olden yearss had planted trees on both sides of the route. In the same manner we hope that all the roads will hold robot trees on both sides to forestall planetary heating and salvage the Earth. It is said that one automaton tree is equal to 1000 natural trees.â€Å" Implement automaton treesPrevent planetary heating,And therefore,Salvage the Earth! ! ! †